Get industry news, expert insights and stay up-to-date on contemporary trends in the CPG ecosystem and how Image Recognition revolutionizes in-store retail execution.
Unlocking the Power of Heatmaps: Your Cognitive Sweetspot for CPG Product Performance Analysis
Optimize your CPG product performance with precision using heatmaps generated with Image Recognition and gain invaluable insights for data-driven decisions.
Take a behind-the-scenes journey into the world of CPG reporting and learn how data harmonization elevates the quality and reliability of your reports.
Learn how automated stock depletion detection can streamline your operations and prevent stockouts. Stay ahead of the game!
Proven ways for CPG companies to maintain optimum stock levels on hypermarket shelves. Discover lesser known hypermarket hacks and performance monitoring with Image Recognition.
Real-time retail execution insights using image recognition technology can greatly benefit CPG brands in becoming category leaders in on-shelf metrics. Here's how:
In the ever-evolving landscape of Consumer Packaged Goods (CPG), success hinges on more than just product quality and marketing efforts. To truly thrive, CPG companies must embrace a data-driven approach that extends to the shelves where their products reside.
The global FMCG industry is a complex ecosystem with many moving parts working together to ensure the products or consumable goods reach their rightful destination - on the retail shelves and in front of the consumers.
Data is central to a progressive business function. But in the Consumer Packaged Goods (CPG) industry, assimilating accurate data is double the trouble given the vast expanse of geographies, stores, customer demographics, and compromised transparency of what goes on inside the retail stores.
Marketing in the CPG (Consumer Packaged Goods) industry is a dog-eat-dog venture. The spends are gigantic, be it currency, manpower, or time, and the returns are volatile. Despite the rocky curve, the CPG marketing sector takes up a lion’s share of the budget.
Infilect and Google Cloud are partnering together to implement state-of-the-art Image Recognition for worldwide CPG Retail. The technology brings tremendous benefits to alleviate manual audits, replenish stocks in real-time, and optimize the retail supply chain.