Utilize Store Space Efficiently With Image Recognition AI

Keep an AI on Store Space: Track The Nook & Corners

Efficient store space management is critical for maximizing sales, enhancing customer experience, and optimizing operational efficiency. Image recognition technology offers a robust solution to CPG manufacturers for real-time tracking and measurement of various aspects of store space management.

Shelf Space Utilization:

Effective shelf space utilization is key to maximize per square foot sales, optimize product assortment, and eliminate currency leakage on real estate.
Image recognition algorithms can analyze shelf images to assess the percent usage of shelf and store spaces, identify underutilized areas, and recommend layout adjustments for better product discoveries and purchases.
By optimizing shelf space utilization, retailers can enhance visibility for key products, reduce congestion, and improve overall store aesthetics.

Planogram Compliance Monitoring:

CPG manufacturers strive to keep up with the changing planogram standards and compliance becomes cumbersome which in many cases may result in slow sales.
Image recognition enables real-time monitoring of planogram compliance by comparing the actual shelf layout with the prescribed planogram.
Any deviations, such as out-of-stock items, misplaced products, or incorrect facing, can be promptly identified and rectified via the instantaneous corrective actions prompted on the screens.

Promotional Display Effectiveness:

Impulse purchases of CPG goods are pre-orchestrated to an extent and are a part of strategy building. Promotional displays are business critical in driving a large portion of such “impulsive purchases”.
Image recognition technology can evaluate the effectiveness of promotional displays by understanding the store floor space, shelf space, SKU placement & assortment, shelf pricing, discounts, and then making recommendations based on real ground-level data.
By analyzing sales vs. spend and shopper engagement, retailers can assess the impact of various promotional strategies, refine display designs, and allocate promotional budgets more effectively.

Competitive Intelligence:

Monitoring competitor activities and product placements is integral to any business because of the valuable insights it provides for strategic decision-making and competitive positioning.
Image recognition technology can analyze in-store images to identify competitor products, assess their positioning relative to own-brand offerings, and track changes in competitive landscape over time.
This intelligence enables manufacturers and retailers to adapt pricing strategies, adjust product assortments, and capitalize on emerging market trends to maintain a competitive edge.