The Future of CPG With Image Recognition

The Most Advanced Image Recognition Assistance In The Market

The Most Advanced Image Recognition Assistance In The Market

Increased in-store brand visibility and per-store sales for CPG manufacturers

On-shelf execution insights, at scale, across 100+ categories in 400K+ stores

On-the-spot merchandising actions delivered to your field force within 60 seconds

Real-time source of competition data for category-level strategies

Optimization of trade marketing payouts & per-store level personalized sales plan and pricing offers

Business Impact Created

Time saved
Lift in SOS
Planogram Compliance
Lift in Per Store Sales
Improvement in Share-of-Shelf
Pricing & Promotion Compliance

Why Brands Trust Infilect?

<7 Days
Fastest in the industry (8X faster) to setup IR to recognize 2K+ SKUs
2 Minutes
From photos to actions: utilization of field force while they are in the stores​
< 3 Days
Superior operational excellence in reporting new SKUs​
Works for both modern & general trade to cover store universe ​
< 15 Days
Get actionable insights by integrating sales & distribution data with on-shelf data​
ROI on InfiViz, 10% discount on pricing offered by the competition

Trusted By Global Brands

No Challenge is Too Big - Tackle Them Effortlessly With Image Recognition

“I want to improve my per-store sales performance”

Identify gaps in shelf metrics in real-time in both key modern and general trade outlets
Track out-of-stock situations and take actions to improve on-shelf SKU availability
Real-time retail execution data and analytics to correct execution errors.

“I want to optimize my trade marketing spends”

Identify and flag stores with a low Share-of-Shelf for your brand
Frequently monitor executed planograms, POSMS, and displays
Enable your field force to achieve 100% compliance in every store

“I want to know what my competitors are doing”

Get industry-wide data including detailed competition analytics
Compare promotional displays, offers, and pricing
Get personalized recommendations on per-store sales & offers

“I am looking for a superior & cost-effective solution”

Get >97% accurate data from complex and cluttered retail stores
Solution set up within 2 weeks to detect even the smallest of SKUs
AI identifies new SKUs on the shelf rapidly, is easy to use, and cost-effective

How Do We Help?

Retail Execution Solution For FMCG
Share of Shelf
On Shelf Availability
Planogram Compliance
Competitive Intelligence
Share of Display
Promotion Compliance
Automated Store Audits
AI-Driven Sales Recommendations

Unlocking The Power of Sight: Image Recognition for The FMCG Industry

Image recognition technology can help CPG manufacturers by analyzing images of products on store shelves and in advertisements to determine factors such as product placement, popularity, and consumer engagement. This information can be used to optimize product placement in stores, target marketing campaigns more effectively, and measure the success of those campaigns.

Visual Intelligence For Rich In-Store Execution Insights And Data Analytics

In-Store Execution Analytics For FMCG
Real-time Execution Insights

Critical on-shelf metrics such as On-Shelf Availability, Share of Shelf, etc. at a brand & SKU level.

More than 97% accuracy in insights from both modern and general trade stores.

On-The-Spot Optimization

Execution metrics and shelf-level data are made available to your field force within 2 minutes of uploading the in-store images.

Store-level action plans and recommendations enable merchandisers to fix execution issues on the spot.

Increase Of Brand Shelf Share

Identify stores with low Share of Shelf (SOS), and prevent Out Of Stocks (OOS) in real-time.

Monitor planograms, stock availability, displays, facings, and brand-level visibility.

Targeted Distribution

Optimize the quantity and SKU mix of various assortments for better distribution across different geographical locations.

Sales actions and competitor analysis to improve SKU penetration based on demand data.

Compliance Audits

Monitor store-level promotional compliance to determine appropriate store payouts.

Track field force activity and empower them to achieve 100% compliance in every store visit.

FMCG Operations: What to Keep in Mind To Stay Relevant

Understand consumer behavior and preferences

Keep track of current trends and changes in consumer behavior to ensure your product offerings align with market demand.

Embrace digital technologies

Utilize digital technologies such as Image Recognition AI, Machine Learning, Computer Vision, Data Analytics, etc. to improve your supply chain and distribution operations, and to connect with consumers.

Optimize your supply chain

Look for ways to improve efficiency and reduce costs throughout your supply chain, from sourcing raw materials to delivering products to retailers.

Why FMCG Brands Love Infilect?

Better Control
Automated store audits Vs Manual audits of just a sample
Merchandiser real-time tracking using facial recognition & geo-tagging
Gather evidence of merchandizers' store visits and activity to determine appropriate merchandizers’ pay-outs
Efficiency at scale
70% time saved for merchandiser audit time per store
Merchandisers are equipped with real-time action plans within 60 secs to instantly fix execution issues on-the-spot
25% reduction in sales beat time, hence more stores covered
Effectiveness and Impact
20% Improvement in Share-of-Shelf and On-Shelf Availability of SKUs
40% Improvement in penetration of brands per store
30% saved on multi-million trade marketing budgets
2%-5% lift in per-store sales

Recommended Reads

Growth Catalyst for CPG Brands: The Image Recognition AI

Real-time retail execution insights using image recognition technology can greatly benefit CPG brands in becoming category leaders in on-shelf metrics.

We Are Here To Help You Achieve Your Goals. Contact Us Now.

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