Image Recognition:
The Growth Catalyst For OTC Pharmaceuticals

Ahead of its time, Image Recognition Technology that is trained to provide the most accurate in-store data within a minute.

Business Benefits of Image Recognition on The OTC Industry

Up to 5% growth in per-store sales

Reduced Labor & Operational Costs

Real-time & Accurate on-shelf metrics

Significant Increase in Market Share

About the industry

The Over-the-Counter (OTC) pharmaceutical industry refers to the segment of the healthcare sector that deals with non-prescription medicines, supplements, and other healthcare products that can be sold directly to consumers without the need for a doctor's prescription.

OTC: Global Valuation & Growth

According to a report by ResearchAndMarkets, the global OTC pharmaceutical market was valued at $124.05 billion in 2020 and is expected to reach $177.73 billion by 2028, growing at a CAGR of 4.5% from 2021 to 2028. The report attributes this growth to several factors, including increasing healthcare awareness, rising demand for self-medication, growing prevalence of lifestyle diseases, and rising consumer disposable incomes.

Geographies in Focus

The OTC market is dominated by North America, followed by Europe and Asia-Pacific. According to the same report by ResearchAndMarkets, North America held the largest share of the global OTC pharmaceutical market in 2020, accounting for over 30% of the total revenue. This can be attributed to factors such as a high prevalence of chronic diseases, easy availability of OTC medicines, and a growing elderly population.

Where Image Recognition Meets OTC: The Journey To Excellence

The OTC industry is highly competitive, with many players ranging from large pharmaceutical companies to smaller independent brands. The industry is also highly regulated, with strict guidelines and standards for safety, efficacy, and labeling. Moreover, the OTC industry is dynamic, with constant innovation and product development. 

But with an increased share of responsibilities, comes the burden of managing and executing a successful retail execution across OTC stores in different geographies under different trade environments. 

Image recognition technology has the potential to revolutionize OTC (Over-the-Counter) sales by providing instantaneous reports on what’s happening in the storefront, analyzing months' worth of data, and new ways to interact with customers and improve their shopping experience.

Inventory Management

Image recognition can help retailers manage their inventory more effectively by tracking the movement of products on the shelves. By analyzing images of the shelves, sales & marketing leaders can identify the SKUs that are selling well and the ones that are not, and adjust their inventory accordingly.

Counterfeit Detection

Image recognition can help reduce fraud in the OTC industry by identifying counterfeit products. By analyzing the images of the products, retailers can detect subtle differences between genuine and counterfeit products and remove them from the shelves.

Shelf Management

Managing product placement on the shelves is crucial for OTC retailers. Image recognition can help retailers track inventory levels and ensure that the right products are in the right place at the right time.

Customer Insights

Understanding customer behavior is essential for OTC retailers to improve their marketing strategies. Image recognition technology can help retailers analyze customer demographics, shopping behavior, and purchase history.

You Wish. We Deliver.

Over the years of operating and serving some of the biggest OTC brands across the globe, Infilect has created value that speaks not only in terms of increased revenue for our clients but also streamlined the processes for the workforce. 

Business Impact Created

Up to 5% store sales growth
30X ROI on our solution
97% Accurate execution insights
Action plans sent to your field force within 60 seconds.
Source of competitive information in real-time for category-level plans
Payout optimization for trade marketing
Scalable on-shelf execution insights for multiple medicine and healthcare categories in both modern and general trade environments.
Increased per-store sales and brand recognition for OTC Pharma in stores.
Personalized sales plans for each store

We Have Scaled Globally!

Deployed Across
18+countries worldwide
400Kstores monthly
25Mimages per month
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