Improve Your Sales By Tracking Planogram Compliance and Improving Product Assortments
A planogram is a visual representation of the placement of products on shelves or displays in a retail store. Planogram management involves the creation, implementation, and maintenance of planograms in order to optimize product placement and drive sales. The goal of planogram management is to create an effective and appealing layout that encourages customers to purchase products, while also maximizing the use of available space and ensuring that products are displayed in a way that meets regulatory requirements. Planogram management is a crucial part of retail store management, as the right product placement can have a significant impact on customer behavior and the overall success of the store.
When stores and brands are not planogram compliant, it means that they are not adhering to the agreed-upon layout and product placement as specified in the planogram. This can have several consequences, including but not limited to: