Merchandising management refers to overseeing and organizing a retailer's product line to ensure it meets the needs and desires of its target customers. This involves a spectrum of activities such as product selection, pricing, promotion, display, and inventory management. The goal of merchandising management is to increase sales and profitability by offering a desirable mix of products to customers and effectively promoting and presenting those products in-store and online. This requires careful analysis of consumer trends and purchasing behavior, as well as an understanding of the retailer's target market and competition. Effective merchandising management requires a strong collaboration between the merchandising team and other departments such as marketing, supply chain, and store operations.