Store KPI Management Made Easy and Accessible With Infilect’s Image Recognition

On Shelf Availability

Key Performance Indicator: Understanding On-Shelf Availability

On-shelf availability (OSA) stands amongst the six primary store KPIs that are business-critical for CPG manufacturers, making it a keystone metric in ensuring sustained success in the highly volatile retail landscape. OSA directly reflects a brand's ability to meet consumer demand by ensuring that its products are consistently stocked and readily accessible on store shelves.

A high OSA signifies not only a robust supply chain but also a testament to a strong brand reputation. Conversely, low OSA can result in missed sales opportunities, decreased customer loyalty, and even long-term damage to brand credibility.

OSA Score and Compliance

For manufacturers, a 3% increase in OSA equals a 1% increase in sales

For retailers, a 2% increase in OSA equals a 1% increase in sales

On-shelf availability (OSA) measures the percentage of essential stock-keeping units (SKUs) that are actually stocked on store shelves at any given time. For instance, if a shampoo company expects 10 of its top-selling SKUs to be available in a retail store but only finds 6 on the shelf, the OSA for that product would be 60%.

Typically, CPG companies establish agreements with retailers specifying the expected OSA percentage, with corresponding payouts tied to compliance.

Product Non-Availability: A Function of Low OSA

The non-availability of a CPG product on the store shelf directly correlates with reduced consumer acceptance, potentially leading to product failure. This results from a low OSA score that leads to missed sales opportunities, hindering revenue generation and impeding brand growth. By prioritizing OSA, CPG companies can mitigate the risk of market failure and position their products for long-term success in a competitive landscape.

On-Shelf Availability (OSA) Calculator
SKU Wise Store Level

How many stores have a particular SKU.

For example, SKU 1 is currently present in 7 stores out of 10 stores. So, OSA % for SKU 1 is 70%

Store wise SKU Level

Out of expected SKUs, how many SKUs are currently present in a particular store.

For example, in the above store out of 10 SKUs which were supposed to be present, only 6 SKUs were actually present, so OSA of that store in this particular store is 60%.

OSA Dashboard View

Monitor On-shelf availability of important SKUs at Brands/Variants Level across category/segment.
Track OSA of different SKUs across multiple stores. You can also track OSA of a particular SKU
Compare OSA for competitors across different stores, banners, channels, regions, etc.
Track individual merchandiser's OSA

Easier Efforts, Smarter Results

AI-Assisted Photo Capture:

On-device AI helps users avoid photos that are of poor quality or invalid.

Intelligent Image Stitching:

Recognizes overlaps and exclusions while stitching the images together to avoid duplications.

Internet-Independent Photo Capture:

Allows for both real-time and batch uploading of photos, eliminating the need for an internet connection during the photo-taking process.

Opportunistic Uploads:

The tool comes with an ingrained opportunistic upload feature that automatically uploads photos, streamlining the process and eliminating the need for manual uploads.

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25Mimages per month
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