Retail Audits are a single-point source of information for assessing shelf metrics and in-store KPIs. The process of obtaining that information is laced with vulnerabilities, dependencies, and an incessant inflammability of cash and resources. But with a bit of maneuvering, CPG companies can sit on a pile of data assimilated from stores from across the globe without having to worry about the tedious “How”.
We recognized that having a license to utilize in-store shelf photos, obtaining monthly KPIs such as share of shelf and share of assortment, and, the most pivotal step of realogram to planogram conversion will unburden the pipeline by leaps and bounds.
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Easy Image Recognition-based syndicated photo taking
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Instant availability of syndicated in-store retail execution KPIs
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Real-time actions for field agents for instant retail execution fixes
Photo captured by field agents
OR Photo collected by partners + sales reps
Photo captured from all stores across regions
Photo processing by InfiViz AI
Subscription-based analytics dashboard & reports for multiple CPG brands
We know there are two sides to every story. While syndicated audits might paint an almost utopian picture of seamless, real-time data availability, we know the potential sour patches that might sway CPG leaders away from unlocking a world of whole new possibilities.
We have carefully handpicked your worries and designed our solution in a way that will ease your frown lines. Let’s delve into it.
Because syndicated audits involve numerous actors, CPG companies may feel restricted control over the process.
Syndicated audit process involves sharing sensitive financial and operational information which the CPG companies might be hesitant to share.
There might be lingering questions about the depth of analysis and insights from syndicated audits.
For CPG companies with a wide product range, conducting an audit in-house can be costly. Syndicated audits enable corporations to split audit costs with other companies, making it a much more cost-effective choice.
Syndicated audits give businesses access to industry benchmarks, which can assist them to understand how they compare to their competitors. This data can be utilized to discover areas for improvement and to make better-informed product development and marketing decisions.
Because syndicated audits are carried out by third-party entities, the judgment remains unadulterated by biases that may stem from a sense of belonging. Hence, the insights supplied are neutral and objective.
Because syndicated audits often have shorter turnaround times than in-house audits, they can assist businesses in identifying and addressing issues more rapidly. This is especially true in the Consumer Packaged Goods (CPG) industry, where time to market is crucial.
Syndicated audits frequently involve data collation from a large number of retailers and consumers, providing firms with access to a broader range of data than they could collect in-house. This expansive data set can assist businesses in identifying trends and patterns that they might not have noticed otherwise.
"We are creating the future of measuring and improving in-store on-shelf metrics. With our syndicated audits, CPG companies can not only get store images and measure shelf KPIs but can also fix merchandising in real-time."
Vijay Gabale, Co-Founder,
Investor Relations, NA Business Development, Infilect Inc.
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