The concept of Perfect Stores came into existence in the early 2000s and encapsulates an ideal yet attainable shopping experience to maximize product lift-off. It is a set of in-store standards that articulates how the product, price, package, promotion & proposition would look like in each store. In the contemporary retail space that’s dynamic, consumer-centric, and technology-led, a perfect store execution is fundamental to both revenue and awareness of an FMCG brand.
The contemporary economic scenario has witnessed one of the most dynamic market-consumer relations. The choices are abundant, and brands are battling for consumer’s attention.
Infilect aims to equip the marketing & sales leaders of CPG & FMCG brands with a comprehensive image recognition technology powered by AI, enabling them to take control of their shelf spaces across the globe. Our product eliminates the manual, error-prone tasks from the pipeline, making the end-to-end retail execution 100% digitized, precise & efficient.