Sales Management

Improve sales by measuring and improving the on-shelf presence of your master SKUs

What is Sales Management?

Sales management refers to overseeing and directing sales activities by setting sales targets, establishing strategies, supervising sales staff, analyzing sales data, and monitoring market trends. The main goal of sales management in retail is to increase revenue and achieve long-term growth for the company.

Effective Sales Management: The Growth Catalyst

Increases revenue
The primary objective of sales management is to increase revenue by ensuring that sales goals are met and exceeded. Effective sales management strategies can help to maximize the potential of the sales team and drive growth for the company.
Streamlines the complex supply chain
The CPG and retail industry involves a complex supply chain, with multiple stakeholders and touchpoints. Effective sales management can help to optimize this supply chain and ensure that products are delivered to customers on time and at the right price.
Improves customer satisfaction
A well-managed sales team is more likely to provide high-quality customer service, which can improve customer satisfaction and loyalty. This, in turn, can lead to repeat business and positive word-of-mouth referrals.
Streamlines operations
Effective sales management can help to streamline operations and improve efficiency by eliminating redundancies and inefficiencies in the sales process. This can result in cost savings and improved productivity.
Dynamic market
The retail market is constantly evolving, with new products and technologies emerging all the time. Effective sales management helps companies to stay ahead of the curve by keeping up-to-date with market trends and making informed decisions about product selection and pricing.
Benefits At Scale
Track Must Stock List and On-Shelf Availability of your key SKUs
Rank banners, regions, and stores based on the market opportunities to improve OSA
Instantly fix MSL presence and OSA in real time as soon as photos are captured
Rapidly filter and identify stores where there are SKU hits, misses, and opportunities
Realtime Analytics to Realtime Actions
Get recommendations on improving SKU presence based on the competition SKU presence
Provide sales orders to your sales teams based on the SKU presence and positioning
Get instant alerts on the penetration of news SKUs launched by you and your competition
Get correlation and causation reports of the effect of changes in OSA on actual per-store sales
Unlock revenue growth opportunities for your brand today

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