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Consumer Packaged Goods (CPG) companies can allocate as much as 20 percent of their total revenues towards promotional activities, constituting a significant portion of their profit and loss (P&L) statement. But despite the big chunk of funds being poured into trade promotions, the ROI is on the lower end of the spectrum.
40% of trade promotion spending does not drive the desiredresults.
1/3rd of the money was lost by most of the manufacturers who invest in trade promotions.
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Trade Promotion Compliance enables monitoring of stores at the SKU level to ensure they are adhering to designated promotions accurately, such as discounts or multi-buy offers. It also tracks the adherence of SKUs or brands to specific trade promotion standards within individual stores.
Monitoring Trade Promotions at the store level allows businesses to allocate their funds better by recognizing underperforming stores and reducing their payouts.
It reduces manual promo price tracking by eliminating errors, and excessive documentation, thus, saving time. The immediate feedback loop improves the overall category, assisting industry players in the CPG retail sector to achieve their desired perfect store outcomes efficiently.
The dashboard helps interpret in-store conditions for floor planning and category management and maximize efficiency for each presented SKU.
Effective monitoring enables consumer packaged goods (CPG) brands to gain insights into competitors' promotion strategies and better plan their promotional calendars.
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