Get industry news, expert insights and stay up-to-date on contemporary trends in the FMCG ecosystem and how Image Recognition revolutionizes in-store retail execution.
Data is central to a progressive business function. But in the Consumer Packaged Goods (CPG) industry, assimilating accurate data is double the trouble given the vast expanse of geographies, stores, customer demographics, and compromised transparency of what goes on inside the retail stores.
Marketing in the CPG (Consumer Packaged Goods) industry is a dog-eat-dog venture. The spends are gigantic, be it currency, manpower, or time, and the returns are volatile. Despite the rocky curve, the CPG marketing sector takes up a lion’s share of the budget.
Infilect and Google Cloud are partnering together to implement state-of-the-art Image Recognition for worldwide CPG Retail. The technology brings tremendous benefits to alleviate manual audits, replenish stocks in real-time, and optimize the retail supply chain.
CPM India partners with Infilect Technologies to bolster their field force & retail merchandizing solution PERFORMiCS with Image Recognition and AI capabilities of INFIVIZ
How can Image Recognition and AI can deliver real-time retail execution insights that impact store sales.