The FMCG industry is one of the largest & fastest-growing industries in the world that is primarily responsible for producing, distributing, marketing, and selling fast moving consumer goods. As per a study, the FMCG sector is well positioned to amass a growth of $310.5 Billion between 2022 to 2026. This sort of exponential growth originates from collective excellence, i.e, optimal usage of human resources, the technology used, and the efficacy of existing workflows.
With the onset of the Information Age in the mid-20th century, businesses have been through waves of reforms. The actions are fact-driven instead of hypothesis-driven. In the FMCG ecosystem, Infilect aims to bring “the future of retail” to life with its smart and interactive image recognition capabilities.
With the onset of the Information Age in the mid-20th century, businesses have been through waves of reforms. The actions are fact-driven instead of hypothesis-driven.
Ensure adherence to the planogram protocols in less than 120 seconds, across a multitude of stores at various geographical locations.
Obliterate the blindspots in the FMCG retail pipeline with the most accurate Retail Execution Insights that eye the entirety of the process, starting from the manufacturers to the customers.
All the brainstorming in the back end and execution in the front end is to establish what retail scholars call “A Perfect Store.” The concept of a perfect store summarizes the ideals of the shopping experience and ensures maximum product lift-off.
The future of FMCG is efficient, result-oriented, and technology-driven. Image Recognition coupled with Artificial Intelligence is crafting a symbiotic relationship between retail analytics and execution practices. Not only would this mutually benefit the manufacturer and the customer but it will also open up opportunities for aiming beyond excellence.
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A comprehensive visual intelligence platform for the most accurate, real-time in-store execution insights.
Capturing of high quality in-store images by on-field merchandisers.
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Accurately identifies SKUs and display promotions from the images captured from every store.
Critical and actionable execution insights are made available on the InfiViz Dashboard and shared using trackers directly into stakeholder inbox.
Execution insights and targeted action plans are available to on-field merchandisers within 60 seconds.
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