FMCG Retail Analytics in Real Time: Your Best Bet For Performance

Equip Your Workforce With Smarter, Actionable and Real time Retail Analytics With Infilect’s Image Recognition AI.

What is Retail Analytics?

Retail Analytics is the process of measuring, analyzing, and interpreting business data critical to retail functioning such as consumer behavior, sales numbers, inventory levels, and many more to facilitate strategic decision-making and boost performance. Retail analytics covers the evaluation of the entire spectrum involved in the FMCG sales cycle, i.e, the end-to-end scrutiny of the FMCG supply chain.

Retail Analytics: Industry Trends

The retail analytics market size is currently valued at USD 10 Billion (in 2022) and is expected to grow over 24% in the next ten years. Here’s a quick rundown of retail analytics market size, by function:

What are the newest observations in the worldwide FMCG market?

Rapid urbanization and an ever-growing demand for FMCG products, especially in developing nations.
Greater perforation of Artificial Intelligence in the retail industry with each passing day.
Increased dependency on smartphones in the APAC region.
A Juvenile retail sector, and hence a proliferating one in the Middle East & Africa.
A new generation of tech-savvy, well-informed & demanding customers.
A dire need for “analytics maturity” to better understand the customers in the APAC region.
Increasing competition in the US translates to an increase in the need for differentiators.

Tap Into The Retail Analytics Goldmine and Re-engineer the FMCG Sales Pipeline With The Most Advanced Image Recognition AI

Decoding Retail Analytics

While retail analytics compile all the data, a careful extrapolation of the same yields insights that can revolutionize the strategizing and execution of FMCG sales. Below are the top ten otherwise ambiguous areas that retail analytics shed light on:

Customer Behaviour & Buying Patterns
Identify Geographical Trends
Demand Prediction Without Guesswork
Enhance Customer Loyalty
Targeted Trade Promotions
Customer Journey Insights
Improve Marketing ROI
Optimize In-Store Operations
Optimize Inventory & Procurement
Elevate Customer Experience

Get Front Row seats for Retail Analytics with Infilect

Infilect’s advanced Image Recognition technology equips the key decision makers of FMCG brands to get visibility into real-time data at a store level and churn out superior, in-depth, and real-time retail analytics. Below are the key metrics that can be evaluated by means of thorough retail analytics:

Conversion Rate Optimization
Perfect Order Rate
Rate of Return/Return on Investment
Sales Per Square Foot
Customer Retention
Volume of Sales
Inventory Turnover
Gross Margin Return On Inventory Investment (GMORI)
Average Transaction Size

Bonus: Top 3 Retail Analytics Trends Handpicked By Our Experts At Infilect

Personalized trade promotions that are curated by carefully assessing customer demographics are one of the biggest retail analytics trends. FMCG brands are inclining toward a retainer model rather than an acquiring model that ensures customer loyalty. This is done by rolling out offers and promoting the brand in such a way that it resonates with the buyers’ persona of the targeted audience segment.

Pricing is the most crucial aspect that can make or break a sale, hence it is mandatory that FMCG brands are in sync with the current market trends. Price elasticity aids in determining the optimal price of a product while taking into consideration external factors like current demand in the market. Retail analytics also helps compare the product or an assortment with that of the competitor, thereby, generating corrective insights, if any.

Data is the new oil. At this point in the retail industry, every FMCG brand is keen to leverage predictive analytics. Extrapolation of the past is the biggest tool one can possess to predict the future. And in order to extrapolate, one needs data that is rich, unadulterated, and minute, i.e, one needs to be data-rich. The contemporary FMCG scenario dictates a movement in the same direction, making predictive analytics amongst the top three trends in retail analytics.

Introducing Infilect’s Flagship Product InfiViz

A comprehensive visual intelligence platform for the most accurate, real-time in-store execution insights.

Click n Go store audits
In-store execution insights within 60 seconds.
Competitive intelligence
Compliance monitoring
Lightning fast product setup within 2 weeks
AI-powered sales recommendations
Multi-object & dynamic shelf tracking
Per-store level retail insights

Capturing of high quality in-store images by on-field merchandisers.

Accurately identifies SKUs and display promotions from the images captured from every store.

Critical and actionable execution insights are made available on the InfiViz Dashboard and shared using trackers directly into stakeholder inbox.

Execution insights and targeted action plans are available to on-field merchandisers within 60 seconds.

Trusted By Global Brands

We Have Scaled Globally!

Deployed Across
18+countries worldwide
400Kstores monthly
25Mimages per month
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Why FMCG Brands Love Infilect?

Better Control
Merchandiser real-time tracking using facial recognition & geo tagging
Gather evidence of merchandisers' store visits and activity to determine appropriate merchandisers’ pay-outs
Efficiency at scale
70% time saved for merchandiser audit time per store
Merchandisers are equipped with real-time action plans within 60 secs to instantly fix execution issues on-the-spot
25% reduction in sales beat time, hence more stores covered
Effectiveness and Impact
20% Improvement in Share-of-Shelf and On-Shelf Availability of SKUs
40% Improvement in penetration of brands per store
30% saved on multi-million trade marketing budgets
2%-5% lift in per-store sales

Transform Businesses With Smarter Retail Analytics

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