Trade Promotion Compliance Solution Powered by Infilect
16+ Countries. 400K stores. Processes 25 Million images per month.
Set up in less than 2 weeks
With advancements in Image Recognition powered by Artificial Intelligence, it is now possible to powerfully harness real-time store data, and detect and invest optimal resources in the high-yielding corners of trade promotions.
Images from the stores
Trade promotions and the corresponding quantity of sales
Volume or value of sales, profits targets.
Real-time relationship management with retailers.
Massive savings on settlements and deductions: Visual proof and automation of visuals to pinpoint the retailers & stores, by city, by region that are not compliant for each category, brand, retailer, and region on a daily basis.
Real-time feedback on modifying trade promotions: If the competition has better trade promotions, the TPO strategy changes dynamically.
Precise trade promotion recommendations using ground-level data: Understand the store floor space, store shelf space, SKU placement & assortment, and shelf pricing & discounts. Recommendations are made based on ground-level data to track the trade promotions.
Causation analysis: Comprehensive analysis of strategies that worked, the ones that did not, and the underlying cause for the same.
The CPG space is highly dynamic and fiercely competitive and hence an optimal utilization of time & resources is critical. Trade Promotion Optimization (TPO) is a practice of ensuring profitability by honing the processes and leveraging technologies to ideate, plan, manage and execute trade promotions.
Data capturing and harmonization
Promotion Effectiveness Measurement
Infilect’s flagship product, InfiViz, is an advanced Image Recognition AI tool that helps sales and business leaders of CPG & FMCG brands with real-time and accurate in-store retail execution insights. With its highly trained algorithm, InfiViz can provide predictive and prescriptive analytics to boost trade promotions and add layers of efficiency to the same.
Actionable In-Store Execution Insights in Real-Time
Multi object and Dynamic shelf tracking
AI-driven Sales Recommendations
Automated Store Audits
Real-Time Shelf Metrics with Over 97% Accuracy
Per-Store Level Retail Insights
Proven Efficacy Even in Low Light Conditions
Recommendations For Smarter Assortment Planning
100% Compliance Adherence & Monitoring
Retail Distribution Insights for Both General & Modern Trade
Comprehensive Competitive Intelligence