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Trade Promotion Compliance Solution Powered by Infilect

Glimpse from the event

Vijay Gabale, Co-founder & Chief Product & Partnership Officer, Infilect @ POI Dallas Summit 2022

Media Coverage

Learn all about Trade Promotion Compliance solution

Get a demo and free pilot on the InfiViz solution.* Exclusively for all POI Dallas 2022 attendees.

Proven Impact

2%-5%
Same Store
Sales Lift
25M+
Minutes Saved in
Store Audits
$10M
Trade Payouts
Impacted

16+ Countries. 400K stores. Processes 25 Million images per month.

Set up in less than 2 weeks

Trusted by global brands

Infilect customers P&G
Infilect customers ABinBev
Infilect customers Lowes
Infilect customers Britannia
Infilect customers Nestle Purina
Infilect customers Kantar

Optimize Your Trade Promotions With Infilect

With advancements in Image Recognition powered by Artificial Intelligence, it is now possible to powerfully harness real-time store data, and detect and invest optimal resources in the high-yielding corners of trade promotions.

Input:

Images from the stores

Trade promotions and the corresponding quantity of sales

Volume or value of sales, profits targets.

Output:

Real-time relationship management with retailers.

Massive savings on settlements and deductions: Visual proof and automation of visuals to pinpoint the retailers & stores, by city, by region that are not compliant for each category, brand, retailer, and region on a daily basis.

Real-time feedback on modifying trade promotions: If the competition has better trade promotions, the TPO strategy changes dynamically.

Precise trade promotion recommendations using ground-level data: Understand the store floor space, store shelf space, SKU placement & assortment, and shelf pricing & discounts. Recommendations are made based on ground-level data to track the trade promotions.

Causation analysis: Comprehensive analysis of strategies that worked, the ones that did not, and the underlying cause for the same.

Overcome The Challenges With Trade Promotion Optimization:

The CPG space is highly dynamic and fiercely competitive and hence an optimal utilization of time & resources is critical. Trade Promotion Optimization (TPO) is a practice of ensuring profitability by honing the processes and leveraging technologies to ideate, plan, manage and execute trade promotions.

The key components of Trade Promotion Optimization include:

Data capturing and harmonization

Promotion Effectiveness Measurement

Promotion Analysis

Planning

Optimization

Introducing InfiViz: The Most Advanced Visual Intelligence Platform By Infilect

Infilect’s flagship product, InfiViz, is an advanced Image Recognition AI tool that helps sales and business leaders of CPG & FMCG brands with real-time and accurate in-store retail execution insights. With its highly trained algorithm, InfiViz can provide predictive and prescriptive analytics to boost trade promotions and add layers of efficiency to the same.

Actionable In-Store Execution Insights in Real-Time

Multi object and Dynamic shelf tracking

AI-driven Sales Recommendations

Automated Store Audits

Real-Time Shelf Metrics with Over 97% Accuracy

Per-Store Level Retail Insights

Proven Efficacy Even in Low Light Conditions

Recommendations For Smarter Assortment Planning

100% Compliance Adherence & Monitoring

Retail Distribution Insights for Both General & Modern Trade

Comprehensive Competitive Intelligence

Exclusive offer for POI Fall Hybrid Summit 2022 attendees!

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