The Autumn Of CPG Retail: Category Resets

Bid Adieu to the old layout, out of stock situations and say Bonjour to the new face of the stores. How, you ask?
By tracking category resets around the corner, and navigate the future with precision.

Turning Over a New Leaf: 
The CPG Retail Chapter

Much like the transition of autumn where old leaves fall, making way for new growth, a category reset in CPG retail is a deliberate process that clears the path for fresh changes. It involves the reorganization of store layouts, akin to the fallen leaves on the forest floor, creating a fresh environment for customers. Autumn signifies a change in season - a category reset in a store is a strategic adaptation to evolving customer needs, market trends, and product availability.

Welcome to a new era of retail management! In today's highly competitive market, staying ahead of the curve requires a deep understanding of your products and customers. One vital aspect of this is tracking category resets in the stores. Whether a general trade player or a retail giant, managing category resets effectively can be a game-changer for CPG manufacturers.

Why Track Category Resets?

Category resets are more than just a store layout update. They are a strategic move that can significantly impact your business. 
Tracking them allows you to:

Increased Footfall

Ensure that the new store layout enhances the performance of your product and drives a higher footprint.

Inventory Management

Keep a close eye on stock levels and turnover rates, preventing overstock and stockouts.

Sales and Profitability

Identify which product categories benefit the most from resets and tailor your strategies accordingly.

Competitive Edge

Stay ahead of your competitors by constantly fine-tuning your store layout based on actual performance data.

The Road To Tracking Category Resets: Tricks, Ticks & No Treats?

Zero visibility into the store layout for CPG manufacturers

Find agencies with credible proof of work

Might not have a rich repository of historical data

Manual, vulnerable data collection & processing

Try The Road Not Taken. Yet.

InfiViz EDGE: The Double EDGE-d Sword


Help CPG manufacturers partner with agencies through on-ground partners across different geographies in the U.S. Help agencies grab good opportunities to showcase proof of work to the retailers.

Data Repository

Collaborate with the field force and equip them with rich historical data, both catalog & in-store, of CPG brands collected over the past years. 

Compliance Monitoring

The collective effort of the Infilect team and the on-ground agency then translates to the production and analysis of the planogram & the realogram.


The drill ensures that compliance is maintained in the stores, simultaneously, the agency is made aware of the quality of work done by their representatives through an Expected vs. achieved KPI framework.

Data Nurturing

The collated data can then be shared with CPG companies about current placements, ideal placements, competitor data, and much more. This in turn adds to the richness of the data reservoir.

Live The Fairy Tale, Not The Scary Tale

At Infilect, we've developed a cutting-edge tracking solution designed to help you master category resets. Our system offers:

Real-Time Data:

Stay up-to-date with the latest information on customer traffic, sales, and stock levels during and after resets.

Customized Analytics:

Get actionable insights through customized reports and analytics tailored to your unique business needs

Predictive Modeling:

Our system goes beyond historical data, using predictive modeling to help you make informed decisions.

User-Friendly Interface:

Our user-friendly interface is designed for retail professionals, making it easy to integrate into your daily operations.

Witch Way To Tracking Category Resets?

Contact us now to schedule a demo and take the first step towards smarter category resets and retail success. Your customers will thank you, and your bottom line will too.

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