Gathering in-store execution data at scale has been an age-old problem for FMCG brands. With Image Recognition and AI, gathering in-store execution data at speed and scale makes store audits automated and simplified. This is made possible by enabling merchandisers to capture a few pictures of the retail shelves using their mobile cameras. The Image Recognition AI then processes the captured images to derive critical retail execution & business insights.
Leaders can now improve their in-store brand visibility and focus on enhancing per-store sales and achieving sustainable distribution & store fulfilment.
Infilect is a leader in retail visual intelligence helping CPG brands worldwide with automated in-store audits, per-store sales increase, real-time insights and competitive intelligence. Learn more or talk to our Image recognition specialist.
To address this issue with the lack of advanced IT tools available, CPG brands have traditionally been doing in-store audits organized by market research firms. Here, a merchandiser goes to a random store or a sample of stores every month.
They ensure that the store follows the brand guidelines and manually counts and checks if the products are displayed in the desired manner. This leads to inaccurate and inconsistent data gathering, leaving your merchandiser burnt out. With a high attrition rate in auditors, retail leaders are looking to empower them with the right digital and AI tools and incentivise them to actively participate in retail execution operations at the stores.
Such issues with traditional auditing orchestrated by market research firms have led to retail manufacturers using Image Recognition to get real-time, actionable insights from stores. CPG brands are adopting AI-based solutions equipped with Image recognition technologies for tracking and maintaining store compliance and brand visibility across thousands of stores.
Image Recognition algorithms help analyze the visual layout of the stores and their retail shelves and can determine which products are out-of-stock, over-stocked, or misplaced. It ensures that the store is in compliance with the planogram. Modern solutions can update data in real-time so that proper corrective measures can be taken instantly.
