An 'all you need to know' guide on how in-store automation and image recognition can optimize your retail execution and help boost same-store sales!
How can Image recognition technology deliver high business value to the consumer retail industry?
Here is Part One of the series on How Retail Execution Software is Shaping The Future of Retail Execution. We will deep dive into how image recognition-powered retail store analytics can help CPG manufacturers answer essential business questions of the next decade.
A top packaged food brand adopted AI-image recognition solution to digitize their stores and gather accurate and real time store analytics to improve on-shelf SKU visibility to shoppers and....
With shoppers in a frenzy to bulk purchase due to COVID 19 lockdowns, a leading personal care brand in South-East Asia ensured their essential products were always stocked on shelves...
Retail execution software enables CPG manufacturers to monitor and manage hundreds of SKUs inside thousands of stores across any geo-location. The in-store execution analytics and insights help sales leaders, category managers and brand managers gain accurate and instant analytics and optimization plans straight to their inbox.
Merchandizers or field force agents visit large number of stores everyday. They can capture shelf and store images and instantly upload it to the Cloud using a mobile application. Instant results are made available to them in the form of key metrics and instant optimization plans to fix and resolve any execution issue.
Once the images are captured and uploaded by the merchandizers, the algorithms tag and process the images to identify every SKU or object present in the images. This visual data is converted to analytics and made available for all stakeholder on the InfiViz dashboard along with visual proof of the images to view.
This retail execution platform is built for CPG sales leaders, category leaders and brand custodians to track and monitor all their executed in-store sales and marketing strategies and subsequently improve their sales inside stores.
With Image recognition and AI, sales leaders can gain access to critical execution performance insights that can help them make better retail decisions that help impact overall in-store sales performance, optimize retailer payouts and result in 70% of time savings as compared to manual audits.
All metrics and analytics are available in the form of rich dashboard with deep-dive filters for per SKU, per product category, per-location in any time duration. Reports are instantly sent to the every stakeholder’s inbox with relevant metrics and action plan. One can also export or download them excel formats as desired.